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Aug 07, 2015 a comprehensive digital marketing ebook larson, jeff, draper, stuart on. A comprehensive digital marketing textbook larson, jeff, draper, stuart on. Hundreds of universities are teaching their students internet marketing with the internet marketing textbook digital marketing essentials. Essentials of digital marketing goodfellow publishers. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Stukent is a digital courseware provider focused on improved education through uptodate textbooks, realworld simulations and other instructional resources to help educators help students help the world. Internet marketing textbook digital marketing essentials stukent.
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Jeff larson larson is a professor of marketing at brigham. This was an updated chapter from the one written for the 1st edition of the book back in 2003. There is a good blend of tried and true such as swot and updates such as adding people as a 5th p to the four ps of marketing. For more details on it including licensing, click here. They offer marketers and business owners new ways to deliver customer service, market their products and services and build relationships with new and existing customers. The essentials of digital marketing course introduces the fundamentals of digital marketing, looking at the key channels, concepts and metrics. The book combines the fundamentals of digital marketing with its application in various business environments. Study books title authors publisher year edition isbn rob stokes quirk 20.
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